Cave painting of auroches (Bos primigenius pri...

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Visuals in any form; painting, photographs, the written word and even a well landscaped garden; enable us to convey strong visual and subliminal messages without having spoken a word.

Visual communication is and always will be an integral part of our daily lives. From the early stages of human development when we as infants begin to explore our world to life as an adult. Books, newspapers, magazines, television, traffic lights, street signs and store signs, each conveying visual messages, informing and directing us every waking moment of our lives.

Visual communications as defined by Wikipedia.

The first visuals:

The Stone Age is a period of history that encompasses the first widespread use of technology in human evolution… Cave or rock paintings are paintings on cave or rock walls and ceilings, usually dating to prehistoric times. Rock paintings are made since the Upper Paleolithic, 40,000 years ago. The purpose of these cave paintings is not known , and may never be. However, some theories hold that they may be a way of transmitting information about large game to other hunters.


The term art is used to describe a particular type of creative production generated by human beings, and the term usually implies some degree of aesthetic value. An artist makes a work of art for various purposes, such as creating an experience for others or as part of a ritual. There is no general agreed-upon definition of art, since defining the boundaries of “art” is subjective, but the impetus for art is often called human creativity.


Photography is the process of making pictures by means of capturing light on a light-sensitive medium, such as a sensor or film. Light patterns reflected or emitted from objects are recorded onto a sensitive medium or storage chip through a timed exposure. The most common process is done through mechanical, chemical or digital devices known as cameras.
The word comes from the Greek words φως phos (“light”), and γραφίς graphis (“stylus”, “paintbrush”) or γραφή graphê, together meaning “drawing with light.”


Landscaping refers to any activity that modifies the visible features of an area of land, including but not limited to:
1. living elements, such as flora or fauna; or what is commonly referred to as Gardening efforts in the gestalt, the art and craft of growing plants with a goal of creating a beautiful environment within the landscape.
2. natural elements such as landforms, terrain shape and elevation, or bodies of water;
3. human elements such as structures, buildings, fences or other material objects created and/or installed by humans; and
4. abstract elements such as the weather and lighting conditions.

In business if one can learn to harness the power of visual communications and use that knowledge correctly, you will have attained the greatest power to increase your profit margins.


Allan Herman, Creative Visual Marketing Services Inc. (CVM Inc.)