YES, Lets hear it for the over 55 generation! Moreover, everyone thought computers were for kids, bahhhhh!

According to IPSOS Reid, “In 2005, Canadians aged 55 and older accounted for 24% of the overall population. In the next 25 years, this population is expected to double.”

The article goes on to say that, “In 2003, households with at least one member aged 55 or older spent 71% of their income on personal expenditures, about $144 billion. Jump ahead 10 years and assume that these households spend exactly the same, but there are 50% more… This puts their personal consumption at well over $215 billion, and climbing.”

It raises a question for online business marketing where in we naturally assume it is the younger generation we need to reach. Are we missing out on the larger piece of the marketing pie based on age assumption?


Allan Herman, Creative Visual Marketing Services Incorporated (CVM Inc.)