, a simple service that makes updating your social networks a snap!”, a seemingly quaint little program is a grand addition to the social lifeline of present day techies. Being a long-time enthusiast of Twitter I was apprehensive about trying In the end, my inquisitiveness got the better of me and I requested an invitation.

My interest in heightened when I discovered its ability to connect with various networking services including Facebook, LinkedIn and Plaxo as well as Twitter, to name a few.

Unlike Twitter and Facebook for example, does not provide the option to survey what your colleagues have posted in the program itself. However, I found that to be irrelevant as the inspiration behind is to ping (post to) your subscribed networks from one central service in a fast and time saving manner. Something that Ping, to-date, does inside the given period of time it stipulates: 60 seconds or less once you have added your message to the queue.

Further to their credit is’s blog. I am amazed at how much seemingly valuable and well thought out content and its members provide.

As I examined the various blogs, one special gem caught my eye. It was a set of instructions with pictorials on how to use the plastic bags we shamelessly throw into our landfills to create a nifty wallet. While not a tech related article, but more about going green to better our planet, I felt it was worth sharing.

Perhaps of even greater interest is the fact that is a member of, Get Satisfaction. (“Get Satisfaction is a community that helps people to get the most from the products they use, and where companies are encouraged to get real with their customers”.) While familiar with the BBB (Better Business Bureau) Get Satisfaction seemingly takes to a higher level of professionalism and customer satisfaction.

Even more impressive is the visual concern and for the well-being of’s network clientele on their ( help forum. Not only it seems, do they constantly have an employee(s) watching the help forum, but keeps you a breast as to who is doing the watching by providing their name and status level in the company.

Is without its problems, no not from what I noticed in their stats, but who is? However, they do give me the impression that they care and are willing to go the extra mile to ensure a satisfying relationship with their cliental. Something one does not always see in today’s fast paced, profit driven businesses. However, the latter could change, and one can only hope it does not, in this case.


Personally, I like; because of its lightweight, seemingly no-nonsense ease of use, I have already added it to my select online networking arsenal. Will it replace Twitter, no, not as I foresee, but it has already become the secondary networking alternative in my small harem of social networking tools and it defiantly complements it (Twitter). is one of those rare gems you just have to experience to appreciate it.


Allan Herman, Creative Visual Marketing Services Incorporated (CVM Inc.)