CancelAd's_LogoAre you willing to pay to Cancel Ad’s while surfing the internet? Profy.com thinks you may and have come up with that they perceive as the solution for both web users and marketers alike.

Presenting CancelAds, the brainchild of Svetlana Gladkova and developed by her business partner, Marcus Reimold, a German internet entrepreneur and owner of socialoyster.com and jigtweets.com.

CancelAd’s was designed to allow you, the end-user, to enjoy ad-free surfing on web sites and blogs that are part of the CancelAd’s program. For a small subscription fee per web site or blog, you can not only enjoy viewing the member site free of ads, but also have access to information non-members will not.
Personally, when Svetlana first informed me about the service I was standoffish. Being a member of the older generation I immediately perceived CancelAd’s as a frivolous attempt at generating revenue for a service that was, well, pointless. I mean, I use, Customize Google, Adblock Plus add-ons for Firefox, which serves my needs quite well along with my RSS feed reader and TinyRead.

However, as Svetlana pointed out during our correspondence in respect to CancelAd’s, “There is a difference between simple ad blocking by a plug-in for Firefox and CancelAds”, she notes, “We offer web surfers the option to avoid ads, where online publishers (bloggers like yourself or myself) still make money.” She continues by saying, “At the same time when a usual ad blocking tool is used, the publisher loses money on lost ad impressions – so it is an approach to fair ad blocking, not competition to the existing tools.”

After reading her correspondence and the complete article and doing some deep soul searching I realized I was not giving the program or the idea a fair evaluation and decided to do some personal research before making my final judgement. I wanted to ensure I was giving CancelAd’s an honest chance. With details in hand I decided to ask some members of the younger generation from age 15 to 36 of varied levels of internet usage and I admit I was surprised in the unanimous vote of both interest and appeal such a service actually has. It seems, after discussing the program with others of my age group that the older generation has a developed a higher level of patience when dealing with online spam/advertising.

Advertising is a way of life, like it or not. As a business, it is a necessity in an attempt to generate potential clients and keeping exiting ones thereby ensuring the survival of one’s company. As an individual, advertisements can be either a doorway to enlightenment or hell depending on the message and the frequency they are presented. In some cases, it is seen as a visual assault on ones senses, which can then lead to potential loss of new and or existing clientele. It then raises the question can CancelAds bring peace and harmony to both publishers/advertisers and viewers alike which comes down to wait and see and on the other hand, if Profy.com and their CancelAd program do not at least try they will never know.

As Svetlana has pointed out CancelAd’s already has a number of users signed up in an attempt to monetize their sites, many of which she notes are bloggers as well as a web service called Mloovi Twitter Translator. Svetlana goes on to point out that, the sites are not restricted to just English origin as many are also in Chinese, Spanish and even Arabic.

It should be noted that web publishers DO NOT pay any fees for being part of the CancelAd program. However, a portion of the end-user subscription fees are deducted to cover CancelAds service fees and expenses, which as Svetlana points out, is similar to what any paid service does.

As she further notes, “…I don’t think the service will help publishers attract new customers, instead it is able to help them convert their exiting readers into paying customers…”

It seems CancelAd’s, while still in its infancy is generating some buzz on the internet from the likes of, Allen Stern of CenterNetworks, Jolie O’Dell of ReadWriteWeb and Steven Finch of Crenk each well worth checking out to better allow you to define your own feelings about CancelAd’s.

For myself, while I can see both the pros and cons of CancelAd’s, even after researching it further and actually signing up to better understand it I personally do not see myself paying for the service. It is not based on the fact I would have to pay a micro amount of dollars for the service, in fact, my decision is not based on money, but rather on the fact, I am personally content with the options I have and still use for the past few years that just work for me. (Plus I am somewhat set in my ways and change takes time) That is not to say I will cancel my membership with CancelAd’s, which is free to join ( it is the end-user subscriptions that you pay for) as I may in the future find a need for its services so I am keeping the door open especially after reading one point on particular that Svetlana made to me.

“Allan, I’m afraid I can hardly agree it is fair to use any ad blocking tool because web publishers expect to make money off advertising…”

A valid point, which as a business owner myself I have to agree, it then comes down to what you the end user feel is fair for you. We all know that some, not all, advertisers go overboard in an attempt to get their message across. Some are just downright unethical such as the porn pop-ups for example. Not all advertisers are unethical and do provide a good service but sadly, the bad ones ruin it for everyone.

Remember the world needs open-minded visionaries who are willing to take chances despite all odds. In conclusion, while it is not a service I have a present need for I wish Svetlana and her business partner Marcus much success.

Advertisements